With the new year comes a new you — on social media, at least. As 2015 rolls around, it’s time to once again come up with resolutions you absolutely, definitely, totally will not break. When it comes to social media, there are probably a million new things we could all be working on.
From trying new networks to keeping social media out of the bedroom, here are seven resolutions you can work on in 2015.
1. Mute more people on Twitter.
The 140-character social network blessed us with the ability to mute users in 2014. That means you can do all the followbacks and courtesy follows you want, and you won’t get stuck scrolling through undesirable tweets.
If you don’t know where to start, don’t worry: We have a few recommendations of who to mute first.
2. Keep up with LinkedIn connections.
For some people, LinkedIn is social media kryptonite. Sure, you’re great with Facebook and Twitter, but something about the site’s lean toward networking makes it much more challenging. You’re not just being yourself, you’re being your most polished, professional self.
However, for those who know how to wield it, LinkedIn can be a powerful tool for networking and branching out.
3. Delete (or download) those mobile apps.
This resolution goes out to all the folks constantly thumbing the Twitter app on their smartphones. Unless you’re required to always be tapped in for work or personal reasons, wean yourself off your social supply by getting rid of your social media apps.
But we also have a resolution for people with the opposite problem. If you want to be more socially active, make room in your phone’s memory for apps. The constant presence might encourage you to post the occasional Facebook or Tumblr post.
4. Clean out your Facebook friends list.
This might make Mark Zuckerberg sad, but it has to be done.
Unlike Twitter, Facebook made it really easy to hide people a long time ago. However, also unlike Twitter, Facebook shuffles around the stuff you see on your News Feed based on your activity and who you interact with. Just cut the dead weight already and keep the friends you actually want.
5. Keep it out of bed.
It’s tempting to check your notifications and refresh your feed just one last time before bed – or to check it first thing in the morning.
That can be a harmful habit, and starts your day off with Internet clutter from the start. Plus, using tech before going to bed can seriously mess up your sleep. Is refreshing your Twitter feed really worth ruining your slumber? Probably not.
6. Try a new network.
Maybe you’ve grown weary of the popular go-to networks, like Facebook, Instagram or Vine. Dip your toes into some fresher waters by signing up for newer networks.
You could check out Ello, the anti-authoritarian network that refuses to show ads. Or you could download Yo, the ultra simple, gimmicky app that has become much more aggressively social. Perhaps you could step up your selfie game with photo app Shots, before it soon gets acquired by Twitter, according to strong rumors.
Or maybe try dusting off your Google+ account?* Wait, where are you going? Don’t click out of this article! We’re just kidding!
(*No hard feelings, Google.)
7. Think before you snap.
Long ago, Snapchat was the ultimate peek-a-boo app. You could send and receive pictures from your friends, but the images disappeared almost instantly.
Now, Snapchat is constantly evolving. You can send full stories, easily screenshot images and even transfer money to friends. There’s also a “replay” function for photos and videos, in case someone wants to check out your post twice.
However, all these additions have a downside. Continuing 2014’s disgusting photo-hacking frenzy, thousands of Snapchat images were leaked in October from a third-party app and posted online. It’s not quite the secure app users once thought it was. Let 2015 be the year you think twice before you send something potentially incriminating.
By Johana Desta | Mashable.com | 03.12.2014
Image Credits: Luke Leonard, MKH Marketing, Brett Farmiloe, Maria Elena, TechCrunch, Dimbledar, Ello and Maurizio Pesce.
If you want to purchase a Sponsored Story on Facebook, you’d better do it fast.
The social network will retire Sponsored Story advertisements beginning April 9, according to a blog post.
Sponsored stories show when a user’s Facebook friend interacts with a sponsored Page, app or event. For example, if one of your Facebook friends Liked Nike’s Brand Page, and Nike chose to promote that interaction, you would see it as a Sponsored Story within your News Feed.
Advertisers will be able to buy Sponsored Stories up until April 9, at which point all existing Sponsored Stories will transition into other ad formats. For example, a Sponsored Story highlighting a page Like will simply turn into a Page Like ad.
Beginning in April, the “social context” element of Sponsored Story ads — where one or more of your friends are featured in the ad — will simply become commonplace in all Facebook’s advertisements. If a user comes across a marketer’s ad and has friends who have Liked that marketer’s Brand Page, that information will be included.
Facebook announced that social context would become a greater part of the company’s advertising strategy in June.
In a statement given to Mashable, a Facebook spokesperson explained why the addition of social context to all Facebook ads is leading to phasing out Sponsored Stories:
“As announced in June of last year, we’re bringing the best of sponsored stories – social context – to all ads. Since this update makes sponsored stories redundant, we will no longer offer them as a standalone ad unit for marketers. Social context will continue to appear with all ads where eligible. Our social advertising honors the audience that people choose, so nobody will see information in social context for an ad that they couldn’t already see.”
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
Before he started to dole out social media advice for entrepreneurs like you at Inc.’s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.
First, he said, social media is not free. Second, it won’t bring you immediate results. And, third, it can’t make up for a bad product or service.
If you can cope with all that, you’re ready to learn how–and why–Kerpen still recommends you get involved:
1. Listen, Then Talk
A couple of years ago, when Kerpen went to Vegas, the check-in line at the Aria hotel where he was staying “took forever,” he said.
So Kerpen did what he does best–took to Twitter, and quickly posted: Waiting on line for 45 minutes at the Aria. Not worth it. #fail
Did he hear anything from the Aria? No. But he did hear from the Rio, a hotel down the street. Within two minutes, the Rio Tweeted back to Kerpen: Sorry you’re having a bad experience, Dave. Hope the rest of your time in Vegas goes well.
Kerpen didn’t switch hotels on that trip, but where do you think he stayed the next time he went to Vegas? The Rio. And he “liked” the Rio on Facebook. And sometime later, a friend going to Vegas saw that Kerpen had “liked” the Rio, so asked if Kerpen would recommend the hotel. His response? “I don’t think it’s the fanciest, but I know that they listen,” Kerpen recalls telling that Facebook friend.
Kerpen pointed out that all the Rio did was pay attention to Twitter, and respond with empathy.
Kerpen recommends you do the same thing, regardless of the business you’re in. “If you’re an accountant, go to Twitter and search ‘need an accountant’,” he said. “Your customers are asking for you.”
2. Respond (to Everyone!)
Kerpen said 60 percent of brands–mostly big ones–currently do not answer customers or prospects on Twitter, Facebook, or other social media. As a result “you have a huge competitive advantage if you respond to your customers–and theirs,” he said. (Case in point: the Rio hotel in Vegas.)
If a customer complains, don’t delete. Instead, you have an opportunity to respond publicly that you’re working to solve the problem, and will send a private message to the individual so it can be fixed.
“We all know that companies are going to make mistakes,” said Kerpen. “The problem isn’t when companies make mistakes, it’s when companies don’t say, ‘I’m sorry.'”
Instead, if you delete a complaint, you’re sending a message that the person who wrote it doesn’t matter, and you’re, in essence, “inviting him to go tell someone else, to start a petition,” warned Kerpen.
The only types of posts you should consider deleting? Those that are obscene, or bigoted.
When you respond, do it in your brand voice, whatever that is: serious, funny, full of puns, scientific, whatever. As long as it’s true to the brand.
3. Tell, Don’t Sell
Social media is most powerful when you use it to tell personal stories, not to sell your products, Kerpen said.
Kerpen likes to tell the story of how, when he and his then fiancé couldn’t afford a lavish wedding, they raised $100,000 from sponsors and got married at Brooklyn Cyclones park. That personal story, he says, helped propel Likeable into a $7 million business.
Didn’t get married at Shea? Consider your humble beginnings, your personal leadership characteristics, customers who have overcome obstacles, employee challenges, community or charity partnerships. Look at your employees, products, or customers, and identify a story people will want to talk about, and disseminate it across social media.
If yours is a business-to-business company, tell a story on social media using webinars, e-books, and white papers.
“The only thing better than telling your story on social media is to inspire your customers to tell your story,” said Kerpen.
4. Just Be You
On this, Kerpen quoted Oprah Winfrey, who said: “I had no idea that being your authentic self could make me as rich as I’ve become. If I had I’d have done it a lot earlier.”
As Kerpen puts it: “When I am authentic, when I am vulnerable, when I am me, customers want to do business with me.”
Who does a lot of this on Twitter, according to Kerpen? Foursquare founder Dennis Crowley, who has even posted about where he lives.
5. Advertise (Better)
Social media is not just touchy-feely, said Kerpen. It can drive leads, and sales.
On Facebook, rather than just get your ad in front of huge a swath of people, you can target the right people–based on job title, interest, age, location. “Every single piece of data that Facebook’s got on people you can target based on that,” Kerpen said. “What’s cooler than reaching a billion people on Facebook? Reaching the right 1,000, the right 100, the right 10, or the right one.”
Another perk of advertising on Facebook? Word-of-mouth endorsements. You can target ads against just the friends of people who have “liked” your brand on Facebook, and when those people see your ad, they will see listed the names of their friends who like your brand, too.
6. Give Stuff Away
If you take 10 percent off, you’re marketing, 50 percent off, you’re giving away value, 100 percent off, you have loyal customers for life, Kerpen quipped.
Give away good content, webinars, articles, and white papers. “I’ve had two people come up to me and say, ‘Thank you for all that valuable information you gave away, I’m starting my own social media agency,’ but I also got dozens and dozens of inbound leads because of all the value we put out there,” said Kerpen.
Recently, a new client told Kerpen she had $250,000 to spend on social media marketing she’d move to Likeable because of all the free, yet useful information the company has made available.
7. Be Grateful
In your social media posts, regularly thank your customers, and partners.
According to the non-profit organization DonorsChoose.org, Kerpen said, of those people who received a thank you note, 38 percent were more likely to donate again.
He writes three thank you notes every day.
“It puts me in a great mood every single time,” he said.
is deputy editor of Inc.com. A longtime business journalist at Forbes and The New York Times, Fass has also held roles in venture capital and innovation at Hearst Interactive Media and digital strategy at a start-up consultancy.